Visual merchandising balances the artful presentation of aesthetically-pleasing product displays with astute product placement in order to effectively maximize potential sales revenue. With the focus on space planning, display management, signage, and revenue generation, it is no wonder practitioners are turning to 3D modeling to increase efficiency, and decrease capital costs.
The highly visual nature of the industry has meant that many companies resort to building a physical real-size section and photoshoot of their proposed designs for internal review and approval. For many merchandisers, this means a lot of upfront effort, time and budget are expended to showcase a concept’s merits before the design is approved.
Learn how 3D modeling can help you go from proposed to approve in a flash.
About the Author
We’re the folks who work on SketchUp, so we spend most of our time thinking about how to make drawing in 3D better. We also enjoy nerf gun wars, disc golf, board games, coffee, beer, donuts, and looking at mountains. A few of us eat quinoa.