SketchUpdate | News & Updates

SketchUpdate | News & Updates

studioJDK: An arch-viz story

About two years ago at 3D Basecamp, our friend Jeremy Kay introduced me to the term “big idea architecture.” It was Jeremy’s way of describing an architectural illustrator’s task of conveying something beyond the tangibles of form, function, and context. Honestly, I thought he had just made up the idea until Steve Oles articulated the very same concept a few months later.

We’re big fans of studioJDK’s work, so much so that we’ve incorporated some of it into SketchUp and even pestered Jeremy and Patrick to walk us through their entire visualization workflow.

But there was something beyond process that we also wanted to share with the broader SketchUp community. The video we produced with Jeremy and his team is a bit of an intentional dramatization of the creative process behind a real project: tag! The Children’s Museum at St. Augustine. We wanted to tell a story about how designers come to understand, develop, and communicate big idea architecture. If you work in a creative field, we hope it’s a story that strikes a chord.

Mark Harrison

When Mark isn’t managing SketchUp’s marketing program, you’re likely to find him roaming Boulder, Colorado’s mountain bike trails, scaring up marmots, pikas, and black bears.