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Modeling with architectonic tile: a conversation with Tilelook

Based in the Veneto region of northern Italy, Tilelook is a technology services company that works with manufacturers in the bathroom flooring, coverings, and furnishings world. Now, as a 3D Warehouse content developer, Tilelook makes those products available to SketchUp designers around the world via 3D Warehouse. We spoke with Marco Rossi from Tilelook about their recent work building out the 3D Warehouse catalog for FLEXIBLE ARCHITECTURE tiles from the manufacturer Ceramica Sant’Agostino and designer Philippe Starck.

Ciao, Marco. Can you tell us a bit about who’s behind the FLEXIBLE ARCHITECTURE catalog you recently posted to 3D Warehouse? Ceramica Sant'Agostino produces floor and wall products made of ceramic and grès, with a range that covers both interiors and exteriors for residential and public use. The company has a 50+ year history in the ceramic tile sector and a reputation for high quality, cutting edge technology, and respect for the environment. The collaboration between the creative genius of French designer Philippe Starck, and the immense industry know-how of Ceramica Sant’Agostino, has resulted in a project called FLEXIBLE ARCHITECTURE.

a conversation with Tilelook
The FLEXIBLE ARCHITECTURE modeling set by Philippe Starck (modeled by Tilelook)

What’s unique about FLEXIBLE ARCHITECTURE? FLEXIBLE ARCHITECTURE represents a new vision in the tile world, brought to architects by an iconic designer. It’s a new territory, a different point of view: the wall tile leaves the two-dimensionality to “invent” the three-dimensional.

The idea behind it is to move beyond the decorative nature of tile as simply a wall covering and use it a modular element that is part of the architecture. With FLEXIBLE ARCHITECTURE, the wall covering takes on a totally new potential: from customary decorative element to architectonic system.


Who will be interested in the FLEXIBLE ARCHITECTURE tiles you’ve posted on behalf of Ceramica Sant’Agostino and Philippe Starck? SketchUp users who are professional architects and interior designers will definitely be interested in these tiles for their designs. Students who are studying architecture and interior design will also probably be interested in using these tiles in projects. Maybe even amateur designers who are looking to explore ideas for an upcoming project will like to use these too! tiles in their SketchUp model

Do you have any advice to SketchUp users who want to best utilize these tiles in their SketchUp model? As Philippe Starck has said, these tiles should be treated as more than just a decorative element. Unlike traditional tile represented as a SketchUp material, the FLEXIBLE ARCHITECTURE models give SketchUp designers the freedom to create their own 3D tile designs. Each element of the FLEXIBLE ARCHITETURE line is represented as its own SketchUp model, so designers can combine elements to create their own unique combination and apply them to their designs.

Have you posted any other tile catalogs to the 3D Warehouse besides the FLEXIBLE ARCHITECTURE catalog? In addition to the FLEXIBLE ARCHITECTURE catalog, we’ve also uploaded the Folli Follie catalog by Ceramiche Brennero and Tavolato by Casalgrande Padana. We’re working on posting more content soon!

Can you tell us a little bit more about your company Tilelook? Tilelook is both a technology and services company. The Tilelook web application is our main technology. Users of it can find over 60,000 tile and bathroom products by 200 well-known brands from 23 countries around the world. They can also create and share photo-realistic rooms decorated with the authentic tile products . This is what makes Tilelook unique: it’s an ecosystem where all the stakeholders in the tile industry -- manufacturers, distributors, resellers, architects, designers and private users -- can benefit from being part of the Tilelook community.

In addition to posting content to 3D Warehouse, we’ve also created a Tilelook extension for SketchUp that accesses the Tilelook web application. Users can find this extension, along with an instructional video about how it works, on Extension Warehouse.

Finally, from a services standpoint, we’re interested in building out SketchUp models of bathroom tile, coverings or furnishings for manufacturers in Italy and around the world as part of the 3D Warehouse content developer network.

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Grazie, Marco.

If you’re interested in getting your tile or bathroom products built for 3D Warehouse by Tilelook, you can find Tilelook on the 3D Content Developer page, or visit their website here.

About the Author

An @Last Software alum, Chris currently manages all things Business Development for SketchUp. London-based these days, Chris can be found traveling around Europe sampling the local cuisine when he's not working.

Profile Photo of Chris Cronin