Laura Rocha’s BIM Journey with SketchUp

Laura Rocha, a renowned architect from São Paulo and founder of Laura Rocha Aquitetura and Interiores, shares her SketchUp journey from her early college days teaching 3D modeling to fully implementing BIM at her firm using the SketchUp ecosystem. 

Building a collaborative team, creating a precise model organization strategy, and designing from day one with a BIM mindset have helped Laura and her firm succeed. 

"SketchUp is easy to handle, intuitive, and allows for more creative freedom."

Check out Laura on Instagram to see her designs come to life in the built environment. Ready to try SketchUp? Sign up for a free trial today or subscribe to SketchUp.